Noho or Fitzrovia has been one of London’s most in-demand office locations over the years. While the retail and leisure amenities of Charlotte Street and Oxford Street always made it attractive to occupiers, improvements to both its building stock and the area around Tottenham Court Road Station—given impetus by the recent arrival of Crossrail—have enhanced its appeal yet further. Noho is well connected, with a host of tube stations and HS2 will improve connectivity still further in the longer term.

The area appeals to firms across a range of sectors, especially the technology and media firms that have driven demand across London in recent years. The likes of Facebook, Bauer Media Group and Gamesys all have a major presence here after signing big deals in recent years. Noho’s rental tone has moved upwards in tandem with rising demand over the past decade, but occupiers looking for space here can still get a discount relative to nearby areas like Soho, Marylebone and Mayfair.