How to Decorate a Private Office to Reflect Your Brand

Anyone can design an office to make it look professional and inviting. However, there’re a few things you can do to reflect your brand in the process to really make your workspace stand out.

Understand Your Brand Identity

There’s a lot that makes up the identity of a business. A good place to start is thinking about your brand’s personality. This can include your tone of voice, as well as what the business does and what this reflects. For example, take a graphic design company who are enthusiastic in their tone of voice. Let’s say their company reflects factors like creativity, confidence and passion. If they were planning to decorate their office, they could use this information to help them. Interesting features like walls you can draw on and bright colours, are factors which may reflect their brand well in a workplace setting.

Decorating your space to convey your brand’s personality gives clients a good impression of who you are. It also places employees in a familiar environment. Using the graphic design company example, a fun looking office could help their employees spark creative ideas. A workspace which doesn’t reflect a business very well could make employees feel out of place.

Find a Colour Scheme That Matches Your Brand

Start by looking at your company logo. If it has a specific colour scheme, include it throughout your workspace. Brand consistency is essential for any business so they can be recognised. This is also important in the office so that it feels consistently familiar to employees and clients. An office’s design should always look professional, but what’s more important, is that it’s recognisable as your office and not just any workspace.

If you don’t use your logo colours, you’ll have to decide on a different colour scheme. When choosing one, you should consider the personality and identity of your business. For example, think about a financial company with a serious tone. They’ll want customers to view them as trustworthy and informative. For them, a minimalistic design with neutral colours would be a good style choice. They could also include their logo on one of the walls to reinforce that it’s their office. This traditional approach is professional and is sure to impress clients.

Brand-Infused Furniture

Decide on furniture which reflects your brand’s image. A company who offers creative services might pick untraditional furniture. They may pick chairs which are bright in colour and have a strange shape. A tech company may decide to have more modern furniture and contemporary designs. Whilst buying furniture, don’t forget to have comfort in mind. If you focus too much on the look of everything and not whether it’s comfortable, staff may become unhappy.

Incorporate Your Logo Where Possible

Many businesses have their logo on at least one wall. This should be in a visible place which is noticeable as soon as people enter the room. This logo may include messaging next to it, such as the company’s core values. If you do include text, it’s a good plan to have it in the same font as any wording in your logo. This creates consistency and further reflects your brand.

Storage Solutions

No matter what business you are, having an untidy and unclean space should be avoided. When a workspace is cluttered, it can make your mind feel jumbled as well. Having a tidy space to work can increase productivity and reduce stress levels. Don’t forget to make use of wall space like cabinets and shelves. This is especially good for a business which has limited space. When choosing storage solutions, you’ll be thinking about the design as well. Try to incorporate brand colours where possible and think about the material which is being used. Materials like wood and glass can add to the visuals of a workspace.

Technology Features

Many places set their company logo as the background of any screens like computers and TV monitors. This is a simple way of creating brand consistency. This is also something you can do virtually. When doing online meetings, ask your employees to set their background as the company logo. When writing emails, include the company logo somewhere.

Book a Private Office for Your Team with Spacepool

Using Spacepool is the perfect way to find a private workspace. We have many workspace options to explore with different layouts, amenities and facilities. If you’re searching for anything specific, we have a filtering tool on our website to make things easier. Find a private office for you and your team today!